HUE // Fall 2023

Andrea Toledo

graphic design // // @andrea-toledo-

I wanted to work on something fun for my senior design project, so I created Ayllu, a fictional pasteles food truck. I wanted Ayllu to bring a loved Bolivian pastry into a modern setting while still capturing the company's vibe and values and appealing to a fresher audience. So, I played around with typography, vector illustrations, and bright colors until I found a nice mix. Overall, I had a blast working on this project and really love the pins and stickers I made for it. If only Ayllu was real, I could celebrate finishing this project with some pasteles.