HUE // Fall 2023

Caroline Ross

graphic design // // @carolineross.jpeg

De Clieu Coffee - Rebranding
The Rebranding for De Clieu Coffee is a comprehensive project that includes a new logo, color palette, typography, and ephemera. The goal of this project is to refresh and modernize the brand identity of De Clieu, while still maintaining its local, familial atmosphere. The project is inspired by the artist's own experiences and employment at De Clieu, and this project aims to create a brand identity that is more contemporary, memorable, and reflective of the company's values and vision. This rebranding will help to better connect De Clieu Coffee with its customers and pave the way for future growth and success.