Emily Shable
graphic design // emilyksdesigns.myportfolio.com // @emilyksdesignsDC Metro Destination Crew
In an effort to create a welcoming environment for young riders on the DC WMATA, I designed a child-focused campaign. Each mascot is color-coordinated with the a line of the Metro and has an occupation reflecting Washington DC. The campaign consists of a new Metro logo, station specific mascot posters, mascot trading cards, and a stamp-able activity booklet for children to use during commutes.
![](https://freight.cargo.site/t/original/i/05d1cbe1350330c48f03a88e7b053c8a4debf6db9b568bf72b58e37b7f626de8/Shable_E_01.jpg)
![](https://freight.cargo.site/t/original/i/81df6bad99a587fcd4033d8dfbea0c3b51d5d504bbde5dc4fa088b3734d1c0ab/Shable_E_02.jpg)
![](https://freight.cargo.site/t/original/i/dd4311635382a1ffad60c8724ba74f4d488728692ca27425d6c7685373f55aa2/Shable_E_03.jpg)
![](https://freight.cargo.site/t/original/i/c168993b721ae0ed8dec0f2ecc65410071d8da452522bdbef81a155e3ed58d0f/Shable_E_05.jpg)
![](https://freight.cargo.site/t/original/i/4a1874888bc61c5b5d497f53c17b6afbefd431a9cb4d0f0ba590e9f377abe165/Shable_E_04.jpg)
![](https://freight.cargo.site/t/original/i/6ede282ab0ead801d9a671443f3b28405c5e273b9b9f60d9f6135f677c34fdc3/Shable_E_06.jpg)
![](https://freight.cargo.site/t/original/i/0d98378b83de1cd64091a0420ed70ec35670f56a91a4d555a49b42c93c3b890b/Shable_E_07.jpg)
![](https://freight.cargo.site/t/original/i/73b25961a17bc2ca695895fe02f6443872e11c0566058f7e3ee4f77558902fd8/Shable_E_08.jpg)