kaleidoscope // spring 2023

Ngoc Le (Jennifer)

graphic design // rubyonvisuals.com // @rubyon.visuals (ig) // @doremonngoccute (tw) // facebook

Phố Cảng
As a graphic designer from Haiphong, Vietnam, I draw inspiration from my cultural heritage and the unique flavors of my hometown. My latest project is creating packaging for Phố Cảng, a Fish Sauce, Soy Sauce, and Fruit Vinegar company named after the Vietnamese translation of Haiphong's nickname, "Harbor City". Through my design skills, I am creating packaging that reflects my personal style and vision, while also paying homage to the history and traditions of these products.

My goal is to share the flavors and traditions of my hometown with a wider audience, while also celebrating my own creativity and passion for design. I believe that design has the power to tell a story and connect people across cultures, and I am excited to use my skills to create something that is both visually striking and emotionally resonant. Through Phố Cảng, I hope to create a brand that is both authentic and meaningful, and that represents the best of Haiphong's rich cultural heritage and the importance of these sauces in Vietnamese cuisine.