Houston Rockets Brand Redesign
Medium: Digital design, print, and fabricated textile
Houston Rockets Brand Redesign is a speculative rebrand that reimagines the Houston Rockets as a cohesive visual identity system rooted in Houston’s culture of engineering, structure, and exploration. Rather than focusing only on a logo, the project expands across branding, uniform design, social media templates, print collateral, and environmental applications to show how a professional sports identity can function across both physical and digital spaces. Inspired by Houston’s aerospace legacy and systems-based thinking, the work aims to create a brand that feels contemporary, distinctive, and realistically applicable within the NBA.
