Flora
Medium: Branding, Visual Identity, Packaging Design, Print Design
Flora is a branding and product design project that transforms flowers into small, decorated gifts made from pipe cleaners, offering a playful yet professional take on everlasting blooms. Inspired by my childhood experiences helping at my aunt’s flower shop in Thailand, the project draws from the cultural tradition of giving flowers as meaningful gifts, while reimagining them through handcrafted, long lasting materials. Flora combines a cohesive visual identity system including logo design, printed marketing materials, and custom packaging with tactile, carefully crafted objects that elevate simple pipe cleaners into memorable keepsakes. Through research into traditional flower presentation, small business branding, and hands on material experimentation, the project highlights how thoughtful design can enhance emotional connection and perceived value. Ultimately, Flora creates a gifting experience that feels nostalgic, sustainable, and personal, encouraging users to appreciate both the artistry and sentiment behind handmade design.
