Graphic Design

Chanel Serena Christy

chanelchristy // IG: @chanelsccloud & @chanelchristy // in: Chanel Christy

Karma Sutra

Medium: Digital

Karma Sutra is a conceptual chai (tea in Urdu, Pakistan’s native language) brand inspired by my South Asian heritage and a desire to speak on issues close to me—women’s rights, LGBTQ+ empowerment, and cultural identity. A play on the Kama Sutra, the name reimagines each chai flavor as a “position” of strength, pleasure, and liberation. Blending bold visuals, bright patterns, and storytelling rooted in tradition, the design explores packaging, branding, and messaging that challenges norms while celebrating identity. Through this project, I aim to create not just a product, but a platform—where design becomes a tool for cultural pride, personal expression, and social change.