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Claudia Martinez


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Lotus Magazine


Medium: Print and Digital Editorial Design


Lotus is a travel-inspired fashion magazine that explores how global destinations and cultures shape style and aesthetics. Combining editorial storytelling and photo narratives, it highlights the best places to travel by season, along with fashion influences such as local brands, designers, and cultural traditions from around the world. The project also includes a cohesive marketing campaign and a digital website experience that extends the brand across multiple platforms. Rooted in the connection between clothing, environment, and identity, Lotus emphasizes how fashion reflects place and time. Its goal is to inspire young adults to view fashion and travel as a shared, immersive experience, not just a trend. Because your style shouldn’t just be seen, it should be lived.



 
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