The Athena Collective
Medium: Print and Digital
The Athena Collective is a fictional museum dedicated to celebrating the work and impact of women artists across history. Born from the frustration of not feeling represented in the art and museum community, this branding project seeks to create space for underrepresented voices through thoughtful design and cohesive visual identity. The project includes maps, signage, merchandise, and promotional assets, all crafted to reflect The Athena Collective’s mission: to honor creativity, resilience, and innovation, while offering a welcoming space where visitors can engage, reflect, and feel seen through the extraordinary contributions of women in art.
