Fruits of Labor
Medium: Print
Fruits of Labour is a conceptual skincare brand inspired by my Egyptian heritage and time spent in Oman. Rooted in childhood memories, from eating ripe mangoes in Cairo to sipping coconut water under the Omani sun, the brand transforms these sensory moments into rituals of self-care. Drawing inspiration from Egyptian and Omani symbols, the hand-illustrated packaging reinterprets tradition through a contemporary lens, reflecting the dialogue between past and present. Fruits of Labour is where cultural memory meets design. A tribute to the fruits that fed me and the creative labour that shaped me.
