¡Haku!
Medium: Digital, Print
¡Haku! is an illustrated character franchise depicting a series of creatures as they go through their day to day lives. Adapted to suit a variety of products, ¡Haku! addresses the often unassuming influence of brand deals made to appease dedicated fans, strengthening an audience’s relationship with a franchise whilst persuading them to purchase a product. Through a distinct brand built on likeable characters, ¡Haku! provides a variety of merchandise to meet the needs of customers who desire an experience outside of their purchase, relying on the characters’ relatability and appealing design to attract a wider audience.