Zhēnuine
Medium: Print
Zhēnuine is a body essentials brand inspired by the Chinese philosophy of the five elements of nature: earth, fire, water, metal, and wood. Over the past few years, I’ve been reconnecting with my Chinese heritage, and wanted to reflect that, along with my love for illustration, through this branding project. The name “Zhēnuine” comes from the Chinese word zhēn (真), meaning true and authentic, reflecting the brand’s commitment to sustainability and transparency for its consumers. Zhēnuine is designed to encourage a return to nature, helping people incorporate and reconnect with the natural world in their everyday rituals.
