Nashville Stars - MLB Expansion Team
Medium: Uniform and Packaging Design
This project presents a comprehensive branding identity for a conceptual Major League Baseball (MLB) expansion team based in Nashville. It includes the development of primary and secondary logos, custom typography, and detailed uniform concepts that reflect the spirit and culture of the city. In addition to on-field design elements, the project explores branded merchandise/concession items, offering fans a full visual and experiential connection to the team. To enhance fan engagement and provide a unique keepsake, the branding also features custom-designed baseball card takeaways, showcasing bold visuals that align with the overall identity.
